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How to Map Custom Lead Fields & Assign Sales Reps in Close CRM with Gravity Forms

Last updated: August 16, 2026 • Author:
Table of Contents

Capturing industry specifics—such as team size, budget tiers, or acquisition channels—enables precise lead scoring in Close CRM. The Gravity Forms + Close CRM Integration Premium Addon automatically detects custom fields created in your Close workspace.

Custom Field & Assignment Features

  • Dynamic Custom Schema: Automatically pulls dropdowns, text fields, and numerical choices from Close into your feed mapper.
  • Round-Robin & User Assignment: Route leads to specific Account Executives based on territory or form selections.
  • Conditional Feed Execution: Trigger different sales pipeline stages depending on lead qualification answers.

Optimize your inside sales workflow. Upgrade to Gravity Forms Close CRM Addon →

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