Gravity Forms
+ Google Analytics

The Gravity Forms Google Analytics Integration Add-on gives marketers and site owners 100% dependable conversion tracking by dispatching form submission events directly to Google Analytics 4 (GA4) via Google’s server-side Measurement Protocol. Never lose attribution to aggressive browser ad-blockers or Safari tracking protection.

Bypass Ad Blockers & Client-Side Drop-Off

Browser extensions like uBlock Origin, AdGuard, and Brave Shields block client-side Google Tag Manager and gtag.js scripts by default, causing up to 30% of form conversion data to disappear. By sending events directly from your WordPress server to GA4 endpoints, your conversion reporting remains 100% accurate and complete.

Custom Parameters & E-Commerce Event Mapping

Map any Gravity Forms field value into GA4 event parameters—including lead values, product names, lead categories, and user demographics. Power detailed conversion reports and audience lists inside Google Analytics and Google Ads.

Full Session Attribution with Client IDs

The add-on captures the Google Analytics Client ID (_ga cookie) and Session ID dynamically, ensuring that server-side form events seamlessly attribute back to the visitor’s original acquisition campaign, paid ad, and organic keyword.

1. Measurement Protocol Authentication: Enter your GA4 Measurement ID and API Secret in Gravity Forms settings.
2. Session Token Capture: When a user loads your form, the integration quietly captures their active Google Analytics Client ID and Session ID.
3. Form Submission & Event Compilation: When the form is submitted, the plugin packages an official GA4 event payload (e.g. generate_lead or custom event).
4. Server-to-Server Dispatch: The payload is dispatched directly to Google’s Measurement Protocol endpoint via cURL in sub-second speed.
5. Attribution Unification: GA4 matches the server event to the user’s web session, giving you flawless attribution reporting in standard reports.