Gravity Forms
+ Klaviyo Integration Premium

The Gravity Forms Klaviyo Integration Premium Addon seamlessly bridges the most versatile form builder on WordPress with the world's leading e-commerce marketing automation platform. Instead of letting valuable customer data sit dormant inside WordPress entry databases, this integration streams every submission directly into your Klaviyo workspace the instant a user clicks submit.

Eliminate Costly Middleware & Webhook Delays

Most teams resort to third-party tools like Zapier or Make to connect their forms to Klaviyo. While functional, this approach charges you per task execution—quickly costing hundreds of dollars annually as your traffic scales. Our native integration connects your WordPress server directly to Klaviyo via dedicated API endpoints. You enjoy unlimited submissions, sub-second execution speeds, and $0 ongoing task fees.

Unlock Hyper-Targeted Segmentation with Custom Properties

Collecting just an email address is no longer enough to drive top-tier marketing ROI. With our native custom field mapper, you can route any Gravity Forms input—budget ranges, job titles, product preferences, skin types, or B2B tax IDs—directly into Klaviyo custom profile traits. Your marketing team can instantly build dynamic segments and trigger personalized email flows tailored specifically to how users answered your form questions.

Built-In GDPR & TCPA Consent Compliance

Collecting marketing consent legally is critical for email and SMS deliverability. This add-on features native consent mapping, allowing you to link opt-in checkboxes directly to Klaviyo's subscription status. Support for both Single Opt-in and Double Opt-in ensures full compliance with global privacy regulations while maximizing subscriber capture rates.

The integration operates entirely on secure, server-side REST API requests using Klaviyo's modern endpoint architecture. Here is how your form data flows from WordPress to Klaviyo:

1. Secure API Handshake: After authenticating your private Klaviyo API key in WordPress, the add-on retrieves your lists and custom profile schema in real-time.
2. Form Submission & Conditional Evaluation: When a user submits a form, Gravity Forms processes the submission and evaluates your custom feed rules. If conditional logic requirements are met (e.g. opt-in checkbox is checked), the feed triggers immediately.
3. Data Normalization & E.164 Formatting: The add-on standardizes names, validates emails, and formats phone numbers into compliant E.164 international notation (+14155552671) required for Klaviyo SMS deliverability.
4. Profile Upsert & Custom Property Mapping: The payload is dispatched to Klaviyo. If the subscriber already exists, new custom properties are merged into their historical profile without creating duplicates. If they are new, a complete contact record is created instantly.
5. Flow Triggering & Event Metrics: Klaviyo logs a custom event metric (Form Submitted) alongside the profile update, instantly activating any automated Welcome Series, nurture campaigns, or internal notifications you have configured.