How to Connect Gravity Forms to Attio CRM: The Modern B2B Pipeline Guide

Modern B2B tech companies and fast-growing startups rely on Attio CRM for its powerful relational architecture, real-time collaboration, and flexible custom objects. However, manually importing lead submissions or using brittle webhook chains slows down sales pipelines.

In this guide, you will learn how to connect Gravity Forms to Attio CRM directly, enabling automated contact creation, company linking, and pipeline stage updates without recurring Zapier fees.

Why Direct Gravity Forms Attio Integration Wins

• Native Custom Object Support: Map directly to standard People and Companies or any custom objects you create in Attio.
• Automated Contact-to-Company Linking: Automatically match contacts to their company domain without manual data stitching.
• Zero Middleware Costs: Eliminate monthly Zapier task overages during high-traffic marketing campaigns.

Step-by-Step Implementation

1. Connect WordPress with Attio CRM

Install the Gravity Forms Attio CRM Integration Add-on. Go to Forms → Settings → Attio CRM and enter your Attio Personal API Key.

2. Configure Object & Attribute Mapping

Open your B2B contact or demo request form, add an Attio CRM feed, and map form fields to Attio attributes (Name, Email, Job Title, Company Domain, Deal Stage).

3. Test Live Intake

Submit a test inquiry on your website. Instantly open Attio to see the newly created contact card and linked company record in your pipeline view ready for outreach!