For agents, brokerages, property managers and the agencies that build their sites

Lead capture for real estate, built on Gravity Forms

Lead forms that create the contact in BoldTrail or Buildium, send each lead to the right agent, record where it came from, check the address, book viewings and collect signed documents on your own website. Get all 12 add-ons with the Real Estate Suite, or with an All-Access pass.

Get the Real Estate Suite from $149/year How it works

From first enquiry to signed documents

Each step is a Gravity Forms add-on you configure in wp-admin. Use the steps your business needs.

  1. 1

    Capture the lead

    Your Gravity Forms form records where the visitor came from, checks the postal address while the form is sent and can ask the person to confirm their email through a link.

    Lead Source & UTM Attribution · Address Verification · Double Opt-In

  2. 2

    Send it to the right agent

    Territory tables, rules and round robin pick the agent, the notification goes to that agent, and returning or priority contacts are starred.

    Smart Lead Routing · Priority Contacts

  3. 3

    Into your CRM or property software

    Each entry can create a BoldTrail contact with tags and a note, or a Buildium rental applicant or contact request linked to the property and unit.

    BoldTrail (kvCORE) · Buildium

  4. 4

    Book the viewing

    Visitors pick a service, staff member and location. Confirmation emails go out and the appointment can sync to Google Calendar. Reminders can be scheduled before a date in the form.

    GF Booking · Scheduled Notifications & Reminders

  5. 5

    Documents and signatures

    A branded PDF, such as a rental application or an offer form, is created from the entry and can be sent for signature with DocuSign or Dropbox Sign. Large files go to your own storage bucket.

    PDF & E-Signature · Large File Uploads

  6. 6

    Client portal and corrections

    Clients log in with an email link, see their own entries and correct their details through a secure link that expires.

    Secure Edit Link & Client Portal

Real Estate Suite: all 12 add-ons

The lower-cost way to get the real estate add-ons. One yearly licence key activates all 12 on your sites. The three plans differ only in how many sites you can use them on.

Lowest price

Real Estate Suite 1 Site

$149/year

Billed yearly. Renews automatically, cancel any time.

  • Use on 1 site
  • All 12 real estate add-ons below
  • One licence key for all 12
  • Updates and support
Get 1 Site

Real Estate Suite 5 Sites

$199/year

Billed yearly. Renews automatically, cancel any time.

  • Use on up to 5 sites
  • All 12 real estate add-ons below
  • One licence key for all 12
  • Updates and support
Get 5 Sites

Real Estate Suite 10 Sites

$229/year

Billed yearly. Renews automatically, cancel any time.

  • Use on up to 10 sites
  • All 12 real estate add-ons below
  • One licence key for all 12
  • Updates and support
Get 10 Sites

Need every Gravity Forms add-on?

The All-Access pass includes the 12 real estate add-ons plus every other GravityExtra Gravity Forms add-on, the new ones we release while your plan is active, and the GravityExtra Hub.

Most popular

All-Access Agency 10 Sites

$249/year

Billed yearly. Renews automatically, cancel any time.

  • Use on up to 10 sites
  • All 12 real estate add-ons below
  • Every other Gravity Forms add-on, and new ones as they launch
  • Updates and priority support
Get Agency 10 Sites
No site limit

All-Access Agency Unlimited

$449/year

Billed yearly. Renews automatically, cancel any time.

  • Use on unlimited sites
  • All 12 real estate add-ons below
  • Every other Gravity Forms add-on, and new ones as they launch
  • Updates and priority support
Get Agency Unlimited

Want to see everything in the pass? View the All-Access page.

Only need one add-on?

Every add-on is also sold on its own, with its own plan and licence key. Pick the one you need on its page.

What's included

12 GravityExtra add-ons for Gravity Forms, all included in the Real Estate Suite and in the All-Access pass. Each one also has its own page with setup details.

Agent CRM

BoldTrail (kvCORE)

Creates a BoldTrail contact from each lead, reuses the existing contact when the email is already there, adds tags and a note, and sets buyer, seller or renter, status and lead source. Pick an agent or leave it to BoldTrail lead routing. Uses your own BoldTrail API token.

See the BoldTrail (kvCORE) add-on →
Property management

Buildium

Sends rental inquiries to Buildium as rental applicants (Buildium can email the applicant your online rental application) or as contact requests assigned to a staff user, linked to the property and unit. Needs the Buildium Premium plan and your own API key.

See the Buildium add-on →
Lead distribution

Smart Lead Routing

Picks the agent for each lead by territory table (ZIP or postcode, state, country), conditional rules and round robin, weighted or first-available sharing. A merge tag sends the notification to the chosen agent, and each routing is noted on the entry.

See the Smart Lead Routing add-on →
Attribution

Lead Source & UTM Attribution

Records where each lead came from: UTM tags, ad click IDs, referrer, landing page and channel, first and last touch. Shown on the entry, available in merge tags and feeds, and summed up in a Lead Sources report with CSV export.

See the Lead Source & UTM Attribution add-on →
Lead handling

Priority Contacts

Recognises the people you want to answer first, by email, domain or phone number from up to five lists, and returning customers from earlier entries. Stars the entry, adds a note, can trigger a priority notification and gathers them in a priority inbox.

See the Priority Contacts add-on →
Data quality

Address Verification

Checks the postal address while the form is sent, with USPS, Smarty or Google Address Validation. Suggests the corrected address, asks for a missing apartment or unit number and saves the result on the entry.

See the Address Verification add-on →
Scheduling

GF Booking

Appointment booking with services, staff and locations, confirmation emails to the visitor and to your staff, and optional Google Calendar sync. Set up a service for a viewing, a valuation or a consultation.

See the GF Booking add-on →
Documents and signatures

PDF & E-Signature

Turns entries into branded PDFs (for example a rental application or an offer form), attaches them to notifications and sends them for signature with DocuSign or Dropbox Sign. The signed copy comes back to the entry.

See the PDF & E-Signature add-on →
Documents

Large File Uploads

Visitors upload large files in parts, straight to your own S3, R2, Wasabi, B2 or Spaces bucket.

See the Large File Uploads add-on →
Data quality

Double Opt-In

Entries wait until the person confirms their email address through a link. Notifications and add-on feeds run after the confirmation, with a reminder and automatic clean-up of unconfirmed entries.

See the Double Opt-In add-on →
Follow-up

Scheduled Notifications & Reminders

Sends a notification later: after a delay, on a date, or a number of days before or after a Date field in the form, and can repeat daily, weekly, monthly or yearly. The entry is checked again when the email is due, and a queue shows everything waiting.

See the Scheduled Notifications & Reminders add-on →
Client portal

Secure Edit Link & Client Portal

Clients correct their own entry through a signed link that expires, and a client portal lists their entries after a single-use email login link. You choose the editable fields; payment, file upload, signature, consent and calculated fields never are.

See the Secure Edit Link & Client Portal add-on →
Security and data

Your forms and entries stay on your own website

The add-ons run inside your own WordPress site. Form entries are stored in your own database and are sent only to the services you connect yourself. Which rules apply to your business, and whether your setup meets them, is your responsibility.

  • No entries pass through GravityExtra. Licence and update checks send only your licence key, your site address and your WordPress and PHP versions.
  • Direct connections. BoldTrail, Buildium, DocuSign, Dropbox Sign, Google Calendar and the address service you pick (USPS, Smarty or Google) are called from your site with your own account and credentials. Each of them receives the data you send it, such as the contact details or the address typed into the form.
  • Failed sends are not lost. If BoldTrail or Buildium cannot be reached, the add-on can email the lead details to a backup address you choose, and you can send the entry again from its page.
  • Protected documents. PDFs are stored in a protected folder on your site and shared through signed links that expire. Large uploads go straight to your own storage bucket.
  • Lead Source uses a first-party cookie. To follow a visitor from first visit to form, the add-on keeps the visit details in a cookie set by your own site and in a hidden form field. Mention it in your own cookie notice if your rules require it.
  • Clients see only their own entries. Edit links expire, the portal lists the logged-in client's entries, and a rate limit slows down guessed links. You can stop every link and portal session at once.
  • Your responsibility. GravityExtra does not certify your website, hosting or connected services against any privacy, marketing or housing regulation. You stay responsible for your own compliance and policies, so check what applies to you with your own adviser.

7 ready-made forms, included

Import a form, check the wording, switch on the connections you use. Every Real Estate Suite plan includes the template pack as a download in My Account, at no extra cost.

Buyer inquiry

A buyer lead form with budget, areas and timeline, sent to BoldTrail, routed to an agent and tagged with the campaign that brought the lead.

Uses: BoldTrail (feed), Smart Lead Routing, Lead Source & UTM Attribution, Double Opt-In

What is my home worth?

A seller lead form with a checked address, property details and timeline, routed by state.

Uses: Address Verification, BoldTrail (feed), Smart Lead Routing, Lead Source & UTM Attribution

Request a showing

A viewing request with a listing, date and time window, plus a reminder email scheduled for the day before the viewing.

Uses: Scheduled Notifications & Reminders, GF Booking (add after import), BoldTrail (feed)

Rental inquiry and application request

A rental inquiry that creates a rental applicant in Buildium and can email the application link.

Uses: Buildium (feed), Lead Source & UTM Attribution, Double Opt-In

Maintenance request

A tenant maintenance request with priority, entry permission and photos, sent to Buildium as a contact request task.

Uses: Buildium (feed), Large File Uploads

Listing agreement signature request

An agent form that builds a listing agreement PDF and sends it to the seller to sign with DocuSign or Dropbox Sign.

Uses: PDF & E-Signature, BoldTrail (feed)

Update my home search

A client form with edit-by-link: after the first submission the client gets a private link to update the same entry, and a portal page lists their requests.

Uses: Secure Edit Link & Client Portal

Templates are starting points: they hold example wording, no real names or records, and are not legal, medical or financial advice. Connections to other services start switched off until you add your own keys.

Questions

Which CRM and property software is supported?
BoldTrail (kvCORE): each entry can create a contact with name, email, phones, address, buyer, seller or renter, status, lead source, tags and a note, and reuse a contact that already has the same email. Buildium: each entry can create a rental applicant or a contact request linked to a property and unit. Appointment booking is handled by GF Booking inside WordPress.
What do I need from BoldTrail, Buildium and the other services?
BoldTrail: an API token from Lead Engine, Lead Dropbox, My API Tokens (a token is valid for one year). Buildium: the Premium plan with the Open API turned on and your own API key. E-signature: your own DocuSign or Dropbox Sign account. Address checks: your own USPS, Smarty or Google credentials. Large uploads: your own S3-compatible storage bucket. Google Calendar sync for bookings is optional and uses your own Google credentials.
Real Estate Suite or All-Access: which should I choose?
The Real Estate Suite includes the 12 add-ons on this page and costs less: 1 site, 5 sites or 10 sites. The All-Access pass includes the same 12 plus every other GravityExtra Gravity Forms add-on, new add-ons as they launch, the GravityExtra Hub and the All-Access Library, on 10 sites or unlimited sites. One site is one WordPress website (domain).
How do I install the Real Estate Suite add-ons?
After your purchase, the 12 add-ons are in My Account under Downloads, and your licence key is under License Keys. Upload the add-ons you need to WordPress and enter the same key in each add-on that asks for one. While your plan is active, new versions are in My Account under Downloads, and add-ons with the GravityExtra updater also update from your WordPress dashboard.
Does the Real Estate Suite make my website compliant?
No. The add-ons are tools for your Gravity Forms forms. They run on your own WordPress site and your entries are stored in your own database, but GravityExtra does not certify the add-ons, your hosting or the services you connect against any privacy, marketing, housing or security regulation. You are responsible for your own compliance, including hosting, staff access, connected services, consent and policies. Ask your own adviser what applies to your business.
How do renewals work?
Plans are billed once a year and renew automatically, so updates and support continue without a gap. You can cancel any time from your My Account page. Without a renewal, updates and support stop at the end of your paid year.
I already own one of these add-ons. What happens to it?
Nothing changes: your existing licence keeps working. Contact us if you have questions about moving to the Real Estate Suite or an All-Access pass.
What is your refund policy?
If an add-on has an error caused by the add-on itself within 30 days of purchase, we refund you in full. Refunds do not cover problems caused by third-party plugins, themes or custom code. Full details are in our Terms & Conditions.
Do I need Gravity Forms?
Yes. The add-ons add features to Gravity Forms, which is licensed separately. Several add-ons need Gravity Forms 2.9 or later and PHP 7.4 or later.

Every lead, from first click to signed document

All 12 real estate add-ons for Gravity Forms, from $149/year with the Real Estate Suite or included in the All-Access pass, with updates and support.

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